Archive for February 10, 2011
Affinion understands that financial institutions across the country are seeking reliable strategies to replace lost fee income. While a fee-based checking account seems like a natural place to begin, selecting the right approach is the key to maintaining your account holders’ satisfaction. Offering consumers the ability to eliminate those fees however, is the ultimate strategy in the marketplace.
Our Flex Checking solution provides a soft-transition from free checking to a sustainable fee based model. Flex Checking drives profitable behaviors while delivering value that your account holders expect and will pay for – resulting in deeper relationships, more non-interest income generation, and greater lifetime value.
To learn more about Flex Checking and Afffinion’s other account holder engagement solutions, please contact:
Senior Manager l Sales Administration
Telephone: (615) 764-2492
Cellphone: (615) 796-4981
Fax: (615) 764-5492
Diversifying Our Portfolio
We’d assume that many of your advisors would tell your account holders that having a diverse portfolio is important, both in terms of being flexible and in terms of making sure that their investments are growing. Our insurance business is no different. Over the next few months, we ask you to keep an eye out, because we’re looking to diversify, and are planning on making a couple of announcements with regards to our insurance carriers. It should be a very exciting 2011.
Your institution is unique – Your marketing should be, too.
Affinion’s NetGain solution will develop a custom direct mail strategy that merges your institution’s specific needs with proven approaches for acquiring and retaining more profitable relationships. Visit our web site for more information.
What is the most important operational function of your business? Said differently, if your building burned down tonight, what can’t your business live without?
Chances are there are several critical business functions that enable your business to run efficiently. Identifying and prioritizing these functions is integral to resuming operations following a disaster. When analyzing business functions, ask yourself:
- How many business units or departments perform this function? Are there redundancies?
- Is there potential for revenue loss if this function is not completed?
- Are there potential fines, litigation, or penalties for noncompliance tied to regulatory requirements?
- Is noncompliance tied to specific downtime for this function?
- Does this function directly impact the business’ image or market share?
My guess is that these questions got the wheels spinning. (That’s actually a good first step.) If you would like more help identifying your critical business functions, please join us next week for an educational webinar.
|“Analyzing Critical Business Functions.”
2:00 PM Eastern
Click here to register.