Replacing Fee Income – What is Your Plan?
Affinion understands that financial institutions across the country are seeking reliable strategies to replace lost fee income. While a fee-based checking account seems like a natural place to begin, selecting the right approach is the key to maintaining your account holders’ satisfaction. Offering consumers the ability to eliminate those fees however, is the ultimate strategy in the marketplace.
Our Flex Checking solution provides a soft-transition from free checking to a sustainable fee based model. Flex Checking drives profitable behaviors while delivering value that your account holders expect and will pay for – resulting in deeper relationships, more non-interest income generation, and greater lifetime value.
To learn more about Flex Checking and Afffinion’s other account holder engagement solutions, please contact:
Senior Manager l Sales Administration
Telephone: (615) 764-2492
Cellphone: (615) 796-4981
Fax: (615) 764-5492
Diversifying Our Portfolio
We’d assume that many of your advisors would tell your account holders that having a diverse portfolio is important, both in terms of being flexible and in terms of making sure that their investments are growing. Our insurance business is no different. Over the next few months, we ask you to keep an eye out, because we’re looking to diversify, and are planning on making a couple of announcements with regards to our insurance carriers. It should be a very exciting 2011.
Your institution is unique – Your marketing should be, too.
Affinion’s NetGain solution will develop a custom direct mail strategy that merges your institution’s specific needs with proven approaches for acquiring and retaining more profitable relationships. Visit our web site for more information.